Preparing For Excellence – ecourse

“Discover The Killer Marketing Strategies
To Fill More Beds With Private Paying
Clients, To Skyrocket Your Profits
And Boost Your Reputation As
The Leading Care Home In The City!”

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Dear Care Manager/owner,

Whether you want to maintain higher occupancy levels or just want recognition for your high standards, ultimately you need to run a profitable care home -  not just for today, but for the long term future.

That generally means being better than your competitors, better at planning and better at marketing! All care homes in all countries must meet their registration standards in order to operate – but you want to be ‘outstanding’ for both your care standards and your customer service. And you want to be recognised as such.

The reward is managing a care home which is constantly full of high paying delighted customers, a contented well trained and reliable workforce, and a very happy living and working environment for everyone to enjoy!

And if all that seems ‘pie in the sky’ and ‘far too good to be true’, I promise you you’ll be amazed at just how easy it is to achieve by just following a few simple marketing strategies.

With 15 years of experience, we consistently find many excellent care managers who run a good care home, meet all the ‘required standards’, but then miss out on the big prize when it comes to effective and profitable marketing.

The tell- tale signs include :

* Too many empty beds,
* Inadequate number of enquiries,
* Unconverted enquiries,
* Disillusioned staff,
* Too high a ratio of funded clients and,
* A worrying bank balance!

In a worst case scenario, ‘all of the above’ may apply. If this is the case, you don’t need me to tell you that some drastic action needs to be taken – but what exactly?

A strategy of, “It will all work itself out in the end” unfortunately is a very dangerous one, and yet the cost of hiring a personal marketing consultant can seem quite prohibitive in any financial climate.

But the good news is, there is much you can do yourself to greatly enhance your care standards, your business profile and attract more private paying clients to protect your future.

And I’m talking about simple but very effective changes you can make to achieve really quick results – within weeks!

But why should you listen to us? To learn more about our credentials and Classic Homes Marketing, click here now.

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Well I’m very excited and proud to tell you that with the help of my talented team, you can now enrol on our brand new e-course, download it to your personal computer, and get started immediately in our first of 12 monthly and easy learning training modules (printable).

The ‘Preparing for Excellence’ e-course will guide you through a series of highly effective (yet surprisingly simple) actions that will greatly enhance the reputation of your care business, quickly attracting possibly more clients and staff than you can handle and all within a few short weeks!

On successful completion of the course, you will be awarded a certificate through the awarding body.  All Certificates are typically delivered to the student within 4 weeks of certification.  

But you don’t even need to finish the course to see the effects of the first few modules. You’ll see results within weeks but you’ll be under no obligation to continue the course if for any reason you don’t want to. You can cancel your monthly subscription at any time, and keep all the materials and strategies to input when you feel the time is most appropriate.

This is no stuffy conventional e-course – it’s based on a number of structured common sense marketing techniques, designed to set you apart from your competition. No matter what your level of experience, if you are a care manager (from any country), this course is for you. You can work in your own time without pressure. The tasks are fun and are not too time demanding, encouraging you to express your thoughts and increase your confidence all at your own pace.

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During the next 12 months, you’ll discover:

• ‘First Impressions’ and the simple changes you can make to quickly convert up to 80% more enquiries
• How to develop 10 key skills for recruiting and motivating a caring workforce
• 10 ways to immediately raise your profile to massively boost your image and reputation
• The 5 key ‘business turning’ strategies based on sound local research
• How to capitalise on recent official research to satisfy service user demands
• How to develop social and active client services to set you ‘oceans’ apart from competitors
• The Classic Homes ’10 Principles of Service’ to endorse Strategic Quality Care
• Essential Internal and External marketing techniques to attract 72% more private clients
• Little known highly effective strategies to generate and convert more enquiries

And much, much more………!

Enrol Today by clicking the ‘Subscribe’ button below and download Module 1 within minutes

for just $29.97 $5.00 (US dollars)
(LIMITED TIME OFFER)

You read that right!
Try out the e-course by downloading Module 1 for just $5 (US dollars)

You can then test drive the course and if you don’t think the advice is worth $5,
you can cancel within 30 days and ask for a FULL REFUND
(no questions asked AND you get to keep Module 1 with our thanks for giving it a try)

Or :

We will automatically send you up to 11 more modules for just $19.97 (US dollars) per month.
YOU CAN EASILY CANCEL YOUR SUBSCRIPTION AT ANY TIME.

SO YOU REALLY HAVE GOT NOTHING TO LOSE!
Except a great opportunity to pick up some powerful marketing tips each month
to promote your care home to another level!

So go ahead, click the ‘Subscribe’ button below and receive MODULE 1 within minutes!

The Care Manager’s role is already tough enough ensuring the home consistently complies with all current legislation, let alone ‘hands on’ caring for residents when time permits. It’s hardly surprising that sufficient time is rarely allocated to looking after the future of the home, often necessitating a ‘one day at a time’ approach.

The harsh reality is that under these circumstances, your business won’t grow and is unlikely to survive!

The “Preparing For Excellence” e-course understands these demands and ensures you focus your precious time on effective marketing strategies to meet your personal goals.

This is a preview of what we’ll be covering:

Module 1 – First Stage of Influence
First Impressions
Formulating a wish list/vision of the future
Getting your house in order

Module 2 – Second Stage of Influence
Review of CQC report and current services
Influencing staff behaviour
Management styles
Motivation
Staff knowledge and appraisals

Module 3 – Sowing The Seeds
Marketing Plan (part i,ii) -(Assessment and Positioning; Differentiating)
Initial market research
Researching competitors

Module 4 – Laying a Solid Foundation
Marketing Plan (part iii,iv,v) (Working in budget; Implementing Strategy; Measuring)
’10 Ways to Increase Your Profile’
‘Fair Contract’
Competitor analysis
Strategic quality care
’10 Principles of Service’

Module 5 – How To Attract More Clients
Marketing definition
Specific internal & external marketing methods

Module 6 – Making a Difference
Handling enquiries
Selling techniques
Meeting your client (roleplays)
Intro to speciality services

Module 7 – Tipping The Balance
The home ’10 point Tour Plan’ – sales techniques
More sales tips
Classified web advertising
Branding
Activities -
(definition, exploring benefits, marketing and promotion, examining effective care home websites)

Module 8 – Your Greatest Asset
Staff recruitment – Attracting candidates; Pre interview prep/ The interview
Value of training
Communication and sales techniques – questionning; listening.

Module 9 – Advanced Marketing Techniques
Do you know Elvis?
Psychology of buying
Buying emotions
How to make marketing more effective (with email)
Seizing opportunities
Blogging
Communication skills training (more!) – building rapport; developing assertiveness.

Module 10 – Casting Your Net!
Image
Short term/long term gain tactics.
Pets in care homes
Care Quality Commission
Advanced marketing tips
Social media and Web 2.0 – (Facebook, You Tube, Twitter)

Module 11 – Questions, More Questions!
Asking for more – (Facing the Giants)
Time management
Strategic quality care (again) – Dr Paddi Lund (“crazy” Australian dentist)
Income generation – continuing health care funding.
Survey monkey
Supporting a claim of quality – power of testimonials

Module 12 – The Final Hurdle!
Language
Power of words
Cut or not to cut!
Invest in your brand
Seeking new opportunities
Main topics – overview and summary.

As with any industry, marketing your business for the future is essential to generate long term profitability and to increase the sale value of your care home. The good news is, if you run a good business, getting on track is not difficult or expensive if you adopt the ecourse simple strategies. As discussed in the course, effective marketing starts with ‘ATTITUDE’ – recognising the need and having the desire, enthusiasm and energy to implement all the required actions!

Enrol Today by clicking the ‘Subscribe’ button below and download Module 1 within minutes

for just $29.97 $5.00 (US dollars)
(LIMITED TIME OFFER)

You read that right!
Try out the e-course by downloading Module 1 for just $5 (US dollars)

You can then test drive the course and if you don’t think the advice is worth $5,
you can cancel within 30 days and ask for a FULL REFUND
(no questions asked AND you get to keep Module 1 with our thanks for giving it a try)

Or :

We will automatically send you up to 11 more modules for just $19.97 (US dollars) per month.
YOU CAN EASILY CANCEL YOUR SUBSCRIPTION AT ANY TIME.

SO YOU REALLY HAVE GOT NOTHING TO LOSE!
Except a great opportunity to pick up some powerful marketing tips each month
to promote your care home to another level!

So go ahead, click the ‘Subscribe’ button below and receive MODULE 1 within minutes!

Each action can be very briefly summarised as follows:
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1) Getting Your House In Order
- being the very best it can be. Aim to be far better than the required standards and far better than your competition. Don’t underestimate the power of First Impressions, the key subject of Module 1 – Aim high, aim for ‘excellence’, and if you fall a little short, you will still be better than most of your competitors.

By the way, I’m not talking about grand buildings, gold taps and red carpets, although general maintenance of the building and contents must be kept consistently in order and inviting.